A Little Business Know-How from the Chick in the Skirt…
Posted in Business Basics, Start-Up Ideas on Jan 24th, 2008
A great name is a powerful asset in the business world. Alone that name can create intangible elements, help you gain a competitive advantage and keep you on the top of the minds of your customers. The goal is to come up with one that connects with your intended target audiences, supports your business objectives [...]
Posted in Business Basics, Market Niche, Word of the Week on Dec 17th, 2007
I have thrown the term niche market around quite a bit in recent weeks. Well today I received an e-mail asking what exactly a niche market was. So first, let me apologize for not explaining sooner. Here is your word of the week:
A niche market is a smaller, more targeted segment of a larger market. [...]
