A Little Business Know-How from the Chick in the Skirt…
Posted in Business Extras on Jul 29th, 2010
Go ahead and take a look around you. Tell me, what do you see? Chances are you’ll find people with their heads down. On the street. In the elevator. At a stoplight. Texting. Updating their Facebook status. Tweeting about what they just had for lunch. Recommending a friend on LinkedIn.
Now don’t get me wrong. [...]
Posted in Business Extras, Competitive Forces, Market Niche, Start-Up Ideas, What's Hot in Business on Jul 26th, 2010
Small businesses often have a primary goal of driving sales - and why not? They don’t have to worry quite as much about branding, monitoring mentions for national PR purposes, customer service, and all of the other things that come with being a large company. As a digital marketing consultant, I work with small businesses [...]
Posted in Business Extras on Feb 2nd, 2010
Online marketing is the process of driving Web traffic to a Web site. It includes paid-for and organic means, with one goal: creating and nurturing Web traffic which is likely to convert by taking a desired action such as buying/clicking on an ad. Getting your online marketing right takes time, knowledge and trial and error [...]
Posted in Business Extras on Nov 23rd, 2008
This past week I had a great conversation with a business executive I recently ‘met’ on LinkedIn. Specifically, we discussed sites that we often use for networking, career opportunities and staying connected - what works and what sites are a complete waste of time. Our discussions brought about an obvious fact: some sites [...]
