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Tag Archive 'PR'

With user-generated content (UGC) now mainstream and the ability to post comments as simple as a click (or two), it’s easy to get a little carried away online. But what happens when you stumble upon a blog post or article where your number one competitor has decided – for whatever reason – to leave [...]

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Myths and rumors abound when it comes having dispersed teams working together from multiple locations or small businesses utilizing the help of freelancers from all over the world. Some people like to call these work environments unproductive, challenging, complicated, opaque, costly and countless other adjectives that basically spell F-A-I-L-U-R-E. DeskAway, our featured start-up, dispels [...]

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It has been awhile since I babbled on about one of my all-time favorite sites, WikiAnswers. If you’ve never heard of this ingenious Web site it’s a place where knowledge is shared freely in the form of questions and answers. Anyone can ask a question and anyone from anywhere in the world can [...]

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At the core of any guerrilla marketing program should be ‘generating free publicity’. It’s budget-friendly, effective and one of the best ways to promote your small business. Now, this is easier said than done. You cannot simply write a Letter to the Editor or send a bland press release to the local [...]

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