What is a Niche Market?
Posted in Business Basics, Market Niche, Word of the Week on Dec 17th, 2007
I have thrown the term niche market around quite a bit in recent weeks. Well today I received an e-mail asking what exactly a niche market was. So first, let me apologize for not explaining sooner. Here is your word of the week:
A niche market is a smaller, more targeted segment of a larger market. [...]
