A Little Business Know-How from the Chick in the Skirt…
Posted in Business Basics, Market Niche, Word of the Week on Dec 17th, 2007
I have thrown the term niche market around quite a bit in recent weeks. Well today I received an e-mail asking what exactly a niche market was. So first, let me apologize for not explaining sooner. Here is your word of the week:
A niche market is a smaller, more targeted segment of a larger market. [...]
Posted in Competitive Forces, Market Niche, Start-Up Ideas on Dec 4th, 2007
Going into 2008, there are some key niche markets (narrow group of customers) that you don’t want to overlook. They offer an opportunity for you to garner a competitive advantage and build upon a specialized service or product offering. While baby boomers, high net worth individuals and women all remain viable niche markets, consider these [...]
