A Little Business Know-How from the Chick in the Skirt…
Posted in Business Extras on Jul 27th, 2008
Try this quick quiz:
How much are your customers worth?
What is the value of your customers (best and worst)?
How much is a new customer worth to your company?
How much should your company spend trying to attract and acquire new customers?
How much should your company spend trying to retain existing customers?
Which acquisition sources generate the best customers?
Which [...]
Posted in Business Extras on Jul 18th, 2008
Okay… I have to admit, I have not been using Twitter for very long. I’ve known about this unique social ‘what are you up to site’ for quite some time, but was hesitant to sign up. I just didn’t see the appeal or value in using this IM-based social networking and microblogging service [...]
Posted in Start-Up of the Week on Jul 17th, 2008
Italian for limited edition, our spotlight start-up is the original, one-of-a-kind Edizione Limitata. Launched in 2007 by entrepreneur Sergio Meschi, Edizione Limitata taps into the notion that the power of many often has great advantages over the power of one. Here’s more from our start-up:
What businesses have you started? Are you currently [...]
Posted in What's Hot in Business on May 22nd, 2008
In recent years, concepts like business-to-consumer marketing, social network marketing and even viral marketing have been all the rage. But there’s a new phenomenon taking place that you might not know about. With the proliferation of online communities, social networks and countless other ways to interact with people in real-time, the playing field is shifting. The power is [...]
Posted in What's Hot in Business on May 16th, 2008
Of all the social networking services out there, there is one that I consider tops for entrepreneurs. LinkedIn. LinkedIn is a social networking site designed for the professional. The site’s simple approach is “relationships matter.” And when you’re in business, relationships are everything. Unlike other online networks, LinkedIn offers tools and features to maximize your [...]
Posted in What's Hot in Business on Feb 2nd, 2008
Okay. So I’m officially addicted to the StumbleUpon toolbar, which is so cool! With the click of a button you are brought to random sites (based on categories chosen when you sign up) where you can rate them, leave reviews and add them to your favorites. It’s a great way to discover even more useful [...]
Posted in Business Basics on Jan 27th, 2008
As entrepreneurs, we work hard to keep up with changing technologies and find ourselves constantly embracing the newest ideas in marketing. It’s our unspoken duty. We – the entrepreneurs - live on the edge of tomorrow…today.
But we mustn’t forget the basics; the shoestring marketing techniques that have stood the test of time. These are the [...]
