Small businesses often have a primary goal of driving sales - and why not? They don’t have to worry quite as much about branding, monitoring mentions for national PR purposes, customer service, and all of the other things that come with being a large company. As a digital marketing consultant, I work with small businesses [...]
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Posted in What's Hot in Business on Jul 20th, 2010
I recently commissioned a logo to be designed for Techalite Web Consulting my new web consulting business in Perth. I’ve been using an old self-made logo temporarily and it just doesn’t fit the Techalite brand at all. I had a long, hard think about whether or not to crowdsource – get my logo designed by [...]
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Since Crystal was kind enough to make me an honorary “babe” I thought I would talk about what I know best, managing people.
The cycle is so predictable that it is both humorous and sad. As the economy starts to pick up the drums are beginning to beat with the refrain of “OMG, how do I [...]
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Babeofbusiness.com has teamed up with UPrinting (one of the world’s premier printing companies) to bring you – the beloved entrepreneur – a special contest. We’re giving away 100 high quality double-sided postcards to one lucky winner!
Here’s the scoop:
Giveaway Details:
100 4×6 Postcards
14pt Cardstock; Gloss
4 Color Double-Sided Printing
Limited to US residents only
Entrants must be 18 years [...]
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Registrars everywhere are gearing up for the wide release of the .CO domain. And you should be, too. Standing for commerce, community, company or corporation, .CO is expected to be one of the largest domain launches in history. Superstar status is definitely on the radar, with .CO domains likely to be up there with [...]
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Out of all the medical niches, plastic surgery is probably the most dependent on internet marketing. Why? Well there are four main reasons:
It’s a sensitive topic: Cosmetic surgery is still considered a private matter by most people. They won’t openly discuss their surgery with friends, neighbors, etc. In turn, prospective patients usually turn to the [...]
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Posted in What's Hot in Business on Jan 15th, 2010
An often overlooked channel for marketing your business and building your online (and offline) reputation are question and answer (Q&A) Web sites such as Answers.com. If you are not familiar with these properties, Q&A Web sites tap the collective knowledge of participants from every corner of the glove to answer everything from “If your [...]
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No, I’m not talking about the latest privacy fiasco on Facebook. It looks like 2010 will finally be the year of Facebook’s big IPO. I’m really going out on a limb here, right? This has the makings of being the most hyped IPO since Google in 2004.
It’s hard to believe that [...]
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I had to laugh yesterday when Google’s infamous Gmail went down for a few hours – literally it was just a blip in time, but you’d have thought the world was coming to an end. Immediately, I sent a Skype to the person who convinced me to sign up with Gmail. He said his was [...]
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This morning I discovered an article on the Yahoo! Small Business Answers Center that talked about the seven most overrated businesses – and I have to agree with their assessment. When times are tough or simply ‘not fun anymore’, entrepreneurs often leave the security of full-time employment to launch businesses that are either not [...]
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