Small businesses often have a primary goal of driving sales - and why not? They don’t have to worry quite as much about branding, monitoring mentions for national PR purposes, customer service, and all of the other things that come with being a large company. As a digital marketing consultant, I work with small businesses [...]
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I had to laugh yesterday when Google’s infamous Gmail went down for a few hours – literally it was just a blip in time, but you’d have thought the world was coming to an end. Immediately, I sent a Skype to the person who convinced me to sign up with Gmail. He said his was [...]
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Posted in Market Niche on Oct 16th, 2008
An entrepreneur wrote into the Babeofbusiness.com the other day asking if I had current stats on the global retail food market or was familiar with the industry and could point him in the right direction. It just so happens that I come from a long line of entrepreneurs – small business owners who, among [...]
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I have thrown the term niche market around quite a bit in recent weeks. Well today I received an e-mail asking what exactly a niche market was. So first, let me apologize for not explaining sooner. Here is your word of the week:
A niche market is a smaller, more targeted segment of a larger market. [...]
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I’ve said it before…I’ll say it again; the Internet is back in a BIG way. We’re not the dotcoms of yesterday. We’re online destinations, social communities and retail powerhouses. Sure the bubble burst way back when, but bubbles never last anyway. Today, we have more information, have learned from past mistakes and can support online businesses [...]
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Over the years I’ve noticed a trend - people love starting businesses around the new year. What better resolution is there? So if you’re gearing up to make 2008 your year for entrepreneurship, consider this market focus: social networking. If you’ve heard of Facebook, MySpace, Bebo or YouTube, you’ve heard of this phenomenon. A social [...]
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Going into 2008, there are some key niche markets (narrow group of customers) that you don’t want to overlook. They offer an opportunity for you to garner a competitive advantage and build upon a specialized service or product offering. While baby boomers, high net worth individuals and women all remain viable niche markets, consider these [...]
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