A Little Business Know-How from the Chick in the Skirt…
Posted in Business Extras on Aug 8th, 2008
We must never forget that people participate in online communities for a variety of reasons. But they do share some common traits. People log on at-will (when they want to and when it is convenient for them) and participate in activities that they enjoy (not everyone wants to send and receive IMs). This is primarily [...]
Posted in Business Extras on Jul 31st, 2008
So it’s been a few years since I’ve had time to read a book cover-to-cover. Well, I broke the cycle last week and picked up a copy of Yes!: 50 Scientifically Proven Ways to Be Persuasive, by Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini. And boy, I’m glad I chose [...]
Posted in Business Extras on Jul 27th, 2008
Try this quick quiz:
How much are your customers worth?
What is the value of your customers (best and worst)?
How much is a new customer worth to your company?
How much should your company spend trying to attract and acquire new customers?
How much should your company spend trying to retain existing customers?
Which acquisition sources generate the best customers?
Which [...]
Posted in Business Extras on Jul 26th, 2008
As you walk to the front of the room, your heart begins to pound heavily in your chest. The walls and ceiling seem to be closing in around you. Where there was air only moments before, you can hardly breathe as your pulse quickens and a river of sweat flows down the small [...]
Posted in Business Extras, Start-Up Ideas on Jul 23rd, 2008
When people think about what’s involved in starting or growing a business, they often have visions of elaborate marketing and business plans, hours upon hours of research and months of strategizing and hair pulling. If you’re one of those who just can’t wait for Christmas morning to open the gifts, you’ll be glad to [...]
Posted in Business Extras, Start-Up of the Week on Jul 19th, 2008
Start blogging and make sure that blog is integrated into your corporate or business Web site. Search engines like Google LOVE content! So keep yours fresh and consistent to give your online presence (and ranking) a boost. You hear a lot about keeping blog posts short and sweet. In actuality, you [...]
Posted in Business Extras on Jul 18th, 2008
Okay… I have to admit, I have not been using Twitter for very long. I’ve known about this unique social ‘what are you up to site’ for quite some time, but was hesitant to sign up. I just didn’t see the appeal or value in using this IM-based social networking and microblogging service [...]
Posted in Business Extras, What's Hot in Business on Jul 14th, 2008
Did you know that there are more than 1.3 billion people online or approximately 20 percent of the world’s population? Men, women, children… tweens, baby boomers, parents… small business owners, corporations and governments… Every conceivable market has found a home on the net. That’s why you should absolutely consider online advertising. PricewaterhouseCoopers [...]
Posted in Business Extras on Jul 9th, 2008
As entrepreneurs, we keep a close watch on the stock markets, the price of oil and any potential ‘bubbles’ in the online sector. With the way things are today, you can’t help but wonder if there is money to be made in this down economy. So I did some digging around. I [...]
Posted in Business Extras on May 27th, 2008
It’s been awhile since I’ve talked about my favorite site – WikiAnswers. Again, this is a leading Social Knowledge Web site where you to share what you know and ask about what you don’t. And there’s an entire section on Small Business and Entrepreneurship. Here are a few questions that are currently unanswered:
http://wiki.answers.com/Q/What_are_the_steps_to_owning_your_own_insurance_agency
http://wiki.answers.com/Q/What_is_the_risk_involved_in_business_debt
http://wiki.answers.com/Q/How_effective_is_MySpace_as_a_small_business_marketing_tool
http://wiki.answers.com/Q/Why_is_liquidity_important_to_small_businesses
http://wiki.answers.com/Q/How_do_you_start_a_vehicle_salvage_yard
http://wiki.answers.com/Q/How_much_does_it_cost_to_open_a_new_tanning_salon
http://wiki.answers.com/Q/Where_can_you_buy_a_slush_cart_shaped_like_an_orange
Okay… the last [...]
