A Little Business Know-How from the Chick in the Skirt…
Posted in Business Basics, Business Extras on Sep 29th, 2008
There is a frame of mind or rather mindset that seems to afflict unseasoned, first-time entrepreneurs. It’s what I like to refer to as entrepre-lusion; when all the start-up excitement and business newness causes otherwise rational and very smart businesspeople to get a little loopy. You see the “I’m never going to work for anyone [...]
Posted in Business Basics on Sep 8th, 2008
It’s hard to believe but the busy holiday season is right around the corner. With school back in full swing, the air turning crisp and Halloween and Thanksgiving a hop, skip and jump away, it’s time to start thinking about what you can do to tis’ the season! You should be thinking from [...]
Posted in Business Basics, What's Hot in Business on Sep 7th, 2008
Are you ready to maximize your e-mail marketing efforts and drive some serious traffic to your Web site? Well you better increase your bandwidth, because here’s how to get the job done:
Create exciting, need-to-know, engaging e-mails that always include a call to action. A call to action in this form is typically links [...]
Posted in Business Basics on Jul 11th, 2008
Assuming that you can be all things to all people is the single greatest mistake that you can make as an entrepreneur – projecting that everyone in the developed world is a potential customer. Wrong! Not going to happen. Never has. Want to turn-off an investor? Show them a presentation [...]
Posted in Business Basics on Jul 6th, 2008
One of the best ways to boost your exposure and create awareness of your services or products is to get social on the Web. By social, I am referring primarily to networking – as this approach works quickly and effectively (and costs next to nothing). If you’re sitting back waiting for business to [...]
Posted in Business Basics, Business Extras on Mar 21st, 2008
I’ve done a few articles in recent months on ways to save money when running a small business (or any business for that matter). Opting for used furniture, choosing an online printer and outsourcing can help keep some of that green in your pocket. But after spending some time online last night researching the phenomenon [...]
Posted in Business Basics on Feb 6th, 2008
Running a small business can be tricky – especially when it comes to money. Entrepreneurs often experience financial ups and downs that are collectively referred to as ‘feast or famine’ cycles. If you are shaking your head in agreement, read on. Aside from sticking to a budget and not spending lavishly on things you want [...]
Posted in Business Basics on Jan 27th, 2008
As entrepreneurs, we work hard to keep up with changing technologies and find ourselves constantly embracing the newest ideas in marketing. It’s our unspoken duty. We – the entrepreneurs - live on the edge of tomorrow…today.
But we mustn’t forget the basics; the shoestring marketing techniques that have stood the test of time. These are the [...]
Posted in Business Basics, Start-Up Ideas on Jan 24th, 2008
A great name is a powerful asset in the business world. Alone that name can create intangible elements, help you gain a competitive advantage and keep you on the top of the minds of your customers. The goal is to come up with one that connects with your intended target audiences, supports your business objectives [...]
Posted in Business Basics on Jan 14th, 2008
All businesses need to have an edge – often referred to as a competitive advantage. You need to have something that sets you apart from the competition… something that screams, “We’re DIFFERENT!” Without this edge, your business won’t stand out; you’ll simply get lost in the shuffle. So put down that mouse and Starbuck’s cup [...]
