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Last week I wrote about an intriguing FedEx envelope that arrived on my doorstep. Inside was a colorful package of chocolate covered grasshoppers with a mysterious number attached. After my gag reflex subsided, I was pleased to discover that I was the lucky recipient of one of only 5,000 of these babies. I was named one of the 5,000 most influential people in the US! Now I don’t know how the numbers were determined, but this small town Web-girl feels good (thanks Jonathan, David and Siamak).

If you missed the post or the Internet buzz that followed, this was part of a genius viral marketing campaign brought to life by the guys over at Grasshopper (previously GotVMail). Personally I loved everything about it – particularly the fact that it targeted entrepreneurs and more importantly, delivered a valuable message.

Earlier this week I had the pleasure of speaking with Grasshopper’s Ambassador of Buzz, Jonathan Kay. When asked why the name Grasshopper was chosen and what was behind this campaign, Kay was quick to point out that, “Grasshoppers have an uncanny ability to take large leaps, do really well for their size and are always on the move – just like entrepreneurs. We believe that entrepreneurs can change the world; fueling growth and creating jobs. This campaign was not about promotion – it was about bringing attention to the economic situation.”

A noble purpose, an unforgettable campaign and taking a moment to acknowledge the “little guys”…well done in my book.

Here’s more from Co-Founder and Chief Technology Officer, David Hauser:

Why grasshoppers? What do they say about your brand and the image you are trying to create for your company?

Grasshoppers match our brand exactly, which is rare when you can tie in so directly with a campaign. As we thought about it the more it made sense that entrepreneurs do things differently and eating a grasshopper is different in the US.

What has been the response to this particular campaign? How’s the buzz factor?

Response has been excellent. It has been easier to measure online, like via Twitter and blogs, but we have also heard comments about grasshoppers at cocktail parties and events. Another major success factor of this campaign has been the video which has inspired many and continues to get passed around.

How will entrepreneurs united – Entrepreneurs Can Change the World movement - help turn this economy around?

The first step is reminding current entrepreneurs why they do what they do. The second step is getting others to create the jobs they always wanted and finally getting the attention of government and those who can make massive social change to provide the support entrepreneurs need. If this video can start the movement, get people thinking and talking, then we have made a step in the right direction.

What do you offer entrepreneurs?

An advanced phone number, right now, but that is not who we are. We are here to empower entrepreneurs to succeed in whatever form that takes.

And what one piece of advice do you have to offer first-time entrepreneurs?

Now is the time to go out and execute on your idea, create the dream job you have always wanted and turn this economy around. In times of turbulence there is tremendous opportunity. Seize it now.

Tags: chocolate covered grasshoppers, David Hauser, entrepreneur, Grasshopper, Grasshopper.com, Jonathan Kay, Siamak Taghaddos, Twitter, viral marketing