Do Grasshoppers BUZZ? They Do Now!
May 14th, 2009 by admin
I had the pleasure of attending Community 2.0 this week in San Francisco where I met some pretty cool people working in the online community space (more about this later). When I arrived home today, I was pleasantly surprised to find a FedEx envelope sitting on the counter. I couldn’t remember ordering anything before I left so naturally I was intrigued. Let’s just say, I was flabbergasted when I opened the parcel. Inside was a small package of chocolate covered grasshoppers. Again, I had no idea what was going on and trying to recover from a nasty flight, I really didn’t think twice about it (other than the fact that I was a tad insulted being a vegetarian and all).
After I unpacked and got caught up on email, I went ahead and bit the bullet (NOT the antennae) – Googling “chocolate covered grasshoppers via FedEx”. What I discovered left me smiling, excited and feeling so reenergized by the passion that is the world of entrepreneurship. This short clip from Fox News explains why I received this unique package:
Why it is a great honor to be listed as number 1,394 on a list of 5,000 people deemed to be most influential, what matters even more to me is that fact that entrepreneurship is still alive! This little package of candy-coated Orthopterans proves it. And beyond that, it goes to show that even the little guy can grab a piece of the pie – that it doesn’t take a Pepsi or Monster.com to create something so truly brilliant, it is worthy of being called a masterpiece. This is precisely what Grasshopper.com has initiated – a masterpiece of a viral buzz campaign. They knew that if they took something wild, added a little mystery and intrigue and caused people to go online in search of the answer to WTF, they would succeed.
So let me ask you, do grasshoppers buzz? They do now! Check out Grasshopper.com and join the Entrepreneurs Can Change the World movement.
I bet some people will say the marketing campaign is flawed insofar as it will leave some people believing the product is actually chocolate-covered grasshoppers. Some folks may actually be disappointed or perhaps miffed that they were duped, however momentarily, when they go to the Grasshopper site.
But so what? If those 5000 influential people get an average of 20 people to take a peek at the site, that’s a pretty good start.
Thanks for attending Community 2.0. We hope to see you again next year!
Jennifer
http://community20.blogspot.com