Posted in Business Extras on Nov 9th, 2008
Even though we live and work in a digital world, traditional press releases remain a critical way of communicating with the media and getting the word out about your business. The first step in writing a great press release is to remember the TIME approach that I covered in a previous post. Basically, [...]
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Posted in Business Extras on Nov 7th, 2008
There is one question above all others that I like to ask our featured Start-Ups of the Week: Is entrepreneurship something you are born with or is it something learned over time? Some strongly believe that entrepreneurs are born, not made; that you come into this world with the “bug,” the passion, the [...]
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Posted in Business Extras on Nov 6th, 2008
At the core of any guerrilla marketing program should be ‘generating free publicity’. It’s budget-friendly, effective and one of the best ways to promote your small business. Now, this is easier said than done. You cannot simply write a Letter to the Editor or send a bland press release to the local [...]
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Posted in Start-Up of the Week on Nov 4th, 2008
This week I have the pleasure of introducing a start-up that sings to the tune of my heart: it’s an online community, it’s for women and it’s run by a gifted entrepreneur. And this entrepreneur is no stranger to online communities. Let’s hear from Martin Reed on his start-up, Female Forum.
Please tell us [...]
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Posted in Business Extras on Nov 3rd, 2008
On a federal level, there are a variety of tax credits and deductions that you can take advantage of as a small business owner. Here a few of the more notable or otherwise overlooked tax credits and deductions:
New for 2008: Small businesses with less than 50 employees are entitled to a recently introduced [...]
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Posted in Start-Up Ideas on Nov 2nd, 2008
It’s almost that time of year again when millions of well-intentioned individuals resolve to stop smoking, lose weight and spend more time with their families. That’s right; a new year is quickly approaching! As with dieting, dropping bad habits and other New Year’s resolutions, this is also the perfect time of year to think [...]
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