Comments on: Hot Market for 2009: Introducing the Magnificent Millennials!

By: Martin Zwilling

Martin Zwilling — Thu, 22 Jan 2009 20:19:07 +0000

This article is very helpful in my understanding millennials. Business people as a whole don’t know how to deal with the new influx of millennials and their expectations. There are many issues and concerns on both sides - see my article on http://blog.startupprofessionals.com titled “Facebook or Faceoff” for some specifics.

Marty Zwilling, Founder & CEO, Startup Professionals, Inc.

By: Patrick

Patrick — Tue, 06 Jan 2009 20:44:47 +0000

I am a second year (1983) Millennial and I would just like to remind you that everyone is an individual, and we all had their individual upbringings and lifestyles just as you all did. It is equally foolish to claim that we’re all spoiled and live with a feeling of “entitlement” as it would be to claim Gen-X’ers all straight-laced pop-culture freaks that lack true self identity. Advertising should always be targeted at the market you plan to reach. Period.

By: Paul Douglas

Paul Douglas — Mon, 08 Dec 2008 04:57:31 +0000

I am a first year GenXer. I have had both the privilege and misfortune of working with Millennials. Misfortune, because I had to deal with the entitlement mentality from these kids. Privilege, because some of these kids are quite brilliant, and bring a lot to the table.

Millennials brought us Web 2.0. Or at least influenced a large part of it. To disregard this large market would be foolish. So would discounting it. Even a very small market share of 200 Billion is a sizable fortune.

Both you and Ron had fascinating articles. Thank you so much for sharing.

By: brand strategy | Digg hot tags

brand strategy | Digg hot tags — Tue, 02 Dec 2008 14:34:29 +0000

[...] Vote Hot Market for 2009: Introducing the Magnificent Millennials! [...]

By: admin

admin — Mon, 01 Dec 2008 19:37:17 +0000

Hey Ron!

Thanks for your insight and for leaving the link to the post on WSJ. I’m not so sure that we really disagree on this topic. Yes, Millennials have been fussed over and spoiled - they know that, we know that. And yes they have somewhat distorted expectations when it comes to the workplace… But they also happen to be one of the largest markets in US history (in the world actually) and as hiring managers and corporations, we need to understand their behaviors and help them adapt to what is and isn’t acceptable in the workplace. We can also work with them and find the middle ground. From a target market perspective, it would be crazy for a corporation not to consider the Millennials - especially if they are selling a product or service ideally suited for this market. This is really what my post was all about. But I will definitely take a closer look at your book, “The Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up the Workplace.” For those of you interested, you can pick it up here direct from Wiley or here at Amazon.

Thanks again Ron!

Crystal

By: Ron Alsop

Ron Alsop — Mon, 01 Dec 2008 19:23:24 +0000

Wow, I guess Ron Alsop doesn’t share your sentiments - http://online.wsj.com/article/SB122455219391652725.html?mod=googlenews_wsj