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Business networks come in all shapes in sizes. Some networks meet once a week for the sole purpose of sharing referrals, while others are like ships in the night – occasionally passing by one another - sharing leads, ideas and marketing opportunities once in a blue moon. If your business networks are lacking luster, it’s time to diversify and mix things up. My first recommendation is to get online and join some social networks like LinkedIn, Entrepreneur Connect and, yes, even Facebook. Start by joining specific industry or interest-related groups and uploading (or searching for) your existing address book contacts. Once you’ve connected with the people you know, you can start exploring their connections. See someone of interest? Ask your connection to introduce you to this potential new contact. From there, the domino effect takes shape.

Planes, airport lounges, trains, buses, waiting rooms, hair salons, taxis, sporting events, cafes and coffeehouses, alumni events, seminars, workshops and grocery stores are all perfect places to connect and network – when done correctly and tastefully, of course.

And don’t overlook everyday acquaintances. Reach out to unconventional potential contacts. Sometimes the best referrals come from those we least expect, so introduce yourself to the toner salesman, get to know your insurance agent and connect with those who are well connected. You’ll be amazed what comes your way!

When Not to Network

I don’t care what the so-called ‘experts’ say, there are some times when you should leave networking at the door and simply not bother people with business. The gym happens to be one of those places. People are there to ‘work’ and enjoy some ‘me’ time. So don’t join a health club for the sole purpose of making rounds while you’re there. Trying to sell a cell phone, real estate or used car to every Tom, Dick and Sally or asking them for leads while they have their read ends up in the air is going to backfire on you – no pun intended. And many of these individuals are going to be MUCH bigger than you. Work out, stay healthy and then network!

Try not to bother people after hours or on weekends if they are out and about with their families. You may not realize this, but some spouses relish in what little bit of time they have to share with their significant others. Say hi, ask how they are – and drop it. Unless they bring up the subject, keep things simple and business-free.

Now, what about church? Some people have a way of generating leads right smack dab in the middle of a sermon. I just don’t get this. Although I am not affiliated with any religion, I do know how important it is in people’s lives and homes. So back off. Let people have their time to pray, repent and listen to the words they often live by. There are other opportunities to connect.

Disagree with anything I’ve blogged about? Want to share a networking secret with other entrepreneurs? Drop a comment below!

Tags: business networking, entrepreneur, Entrepreneur Connect, Facebook, how to network, LinkedIn, networking