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So it’s been a few years since I’ve had time to read a book cover-to-cover. Well, I broke the cycle last week and picked up a copy of Yes!: 50 Scientifically Proven Ways to Be Persuasive, by Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini. And boy, I’m glad I chose this one. I like to think of myself as pretty darn persuasive, with an uncanny ability to persuade (duh), influence and get people on the same page. But wow! Infused with humorist wit and written in layman’s terms, Yes! taught me a few new things about the art or rather, science of persuasion. I always knew that using social psychology could achieve results in certain situations, but what about offering people less to make them want more… And why could playing dumb sometimes work to your advantage?

Now don’t let the title or the various big words inside the book scare you off. What’s nice about Yes! is that scientific reality is explained using real-world examples from pop culture, classic literature and everyday occurrences.

You might be wondering why I am recommending this book to you – the entrepreneur. Well, whether we like it or not, we as entrepreneurs are constant salespeople. We are in sales whether it’s giving a presentation to an angel investor or trying to hire the most in-demand techie out there! So it’s critical that we understand how to be persuasive without coming across as pushy, over-bearing or pathetic. This book will give you all the hints and tips you need for using the power of persuasion to reach your goals, surpass your objectives and sell, sell, sell – in all its forms.

It’s around 250 pages, but the chapters are short and to-the-point, so you’ll have this read in no time at all. I promise – it’s a must-have for any entrepreneur. Pick up your copy today. I’ve even included a link to expedite the process.

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Happy reading! This one is a true masterpiece.

Tags: Add new tag, entrepreneur, persuasive writing, selling, social psychology, Yes! 50 Scientifically Proven Ways to Be Persuasive