A Little Business Know-How from the Chick in the Skirt…
Posted in Business Extras on Jul 31st, 2008
So it’s been a few years since I’ve had time to read a book cover-to-cover. Well, I broke the cycle last week and picked up a copy of Yes!: 50 Scientifically Proven Ways to Be Persuasive, by Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini. And boy, I’m glad I chose [...]
Posted in Start-Up of the Week on Jul 29th, 2008
Fashion is all around us. From the moment we get up and put on our terrycloth robes to the second we go out for a formal night on the town. We make a statement each time we get dressed or change what we’re wearing. Yet we rarely stop to think about the [...]
Posted in Business Extras on Jul 27th, 2008
Try this quick quiz:
How much are your customers worth?
What is the value of your customers (best and worst)?
How much is a new customer worth to your company?
How much should your company spend trying to attract and acquire new customers?
How much should your company spend trying to retain existing customers?
Which acquisition sources generate the best customers?
Which [...]
Posted in Business Extras on Jul 26th, 2008
As you walk to the front of the room, your heart begins to pound heavily in your chest. The walls and ceiling seem to be closing in around you. Where there was air only moments before, you can hardly breathe as your pulse quickens and a river of sweat flows down the small [...]
Posted in Business Extras, Start-Up Ideas on Jul 23rd, 2008
When people think about what’s involved in starting or growing a business, they often have visions of elaborate marketing and business plans, hours upon hours of research and months of strategizing and hair pulling. If you’re one of those who just can’t wait for Christmas morning to open the gifts, you’ll be glad to [...]
Posted in Start-Up of the Week on Jul 22nd, 2008
Social networks… they’re cool, they’re fun… And they’re everywhere you look nowadays. The problem or should I say downside to most of these sites is that they’re very broad – based on the MySpace and Facebook concepts – behemoths that are hard to compete with. While the barriers are somewhat high from a [...]
Posted in Business Extras, Start-Up of the Week on Jul 19th, 2008
Start blogging and make sure that blog is integrated into your corporate or business Web site. Search engines like Google LOVE content! So keep yours fresh and consistent to give your online presence (and ranking) a boost. You hear a lot about keeping blog posts short and sweet. In actuality, you [...]
Posted in Business Extras on Jul 18th, 2008
Okay… I have to admit, I have not been using Twitter for very long. I’ve known about this unique social ‘what are you up to site’ for quite some time, but was hesitant to sign up. I just didn’t see the appeal or value in using this IM-based social networking and microblogging service [...]
Posted in Start-Up of the Week on Jul 17th, 2008
Italian for limited edition, our spotlight start-up is the original, one-of-a-kind Edizione Limitata. Launched in 2007 by entrepreneur Sergio Meschi, Edizione Limitata taps into the notion that the power of many often has great advantages over the power of one. Here’s more from our start-up:
What businesses have you started? Are you currently [...]
Posted in Start-Up Ideas on Jul 16th, 2008
I used to love spending Saturdays hopping from yard sale to yard sale. Mostly I was looking for antiques and other so-called ‘junk’ – items that I knew were worth much more than what they were being sold for. Driving by a large estate sale the other day, one item stood out among [...]
