Human-to-Human Marketing
May 22nd, 2008 by admin
In recent years, concepts like business-to-consumer marketing, social network marketing and even viral marketing have been all the rage. But there’s a new phenomenon taking place that you might not know about. With the proliferation of online communities, social networks and countless other ways to interact with people in real-time, the playing field is shifting. The power is going back to the consumer, and it looks like it might stay that way.
Markets now consist of like-minded individuals engaged in communication, shared interests and promoting the ‘me’ factor. It’s about bio pages, personalized networks and RSS feeds. Forget the days of corporate, in-your-face tactics…interruptive marketing is dead. In order to succeed in this new environment, you need to get personal. I like to call it human-to-human marketing. You want to build a brand? Then you need to take part in the communities that you are targeting by commenting on blogs, posting to people’s message boards, adding information to wikis and so on. Create podcasts, Vlogs and widgets. The more human you are the more effective you’ll be.
Human-to-human marketing - we’ve evolved.
