Establish Yourself as an Expert the Social Knowledge Way!
May 2nd, 2008 by admin
Today, it occurred to me that I often talk about WikiAnswers (www.wiki.answers.com) and the how-to of using this Social Knowledge Web site – where you can share what you know and ask about what you don’t – but I rarely talk about the benefits of answering questions from an entrepreneurial perspective. If you’re a business owner, you can establish yourself as an expert by answering questions and advertising or telling a little bit about yourself on your bio (which receive HIGH rankings on Google). This is perfectly acceptable and highly encouraged. What you cannot do is advertise in the answers or post generic links or else the team of multi-talented Supervisors will stop you at the door (they’ll block you for spam). That may sound harsh, but this is one site that is aiming for quality.
What’s nice is that people respect and will look towards those who seem knowledgeable about particular service or product (and they will click through to your bio) – without shoving it down their throats (in the form of spam). WikiAnswers even has message boards where you can communicate with contributors. So what are you waiting for? Go register on WikiAnswers, set up your bio and start answering some questions in areas that you are familiar with. Welcome to a new era in marketing!
Hmm I’ll have to skip over there and write a few good answers. At times though I have had difficulty establishing myself as a ‘expert’ in my area of business. While I know a lot about print advertising I tend to enjoy answering questions about my hobbies as well, and end up somewhat ‘diluting’ my expertise in a single topic. Do you think it’s better to just focus on your business related knowledge and resist the impluse to answer more hobbie related questions?