Back to Basics: Original Shoestring Marketing
Jan 27th, 2008 by admin
As entrepreneurs, we work hard to keep up with changing technologies and find ourselves constantly embracing the newest ideas in marketing. It’s our unspoken duty. We – the entrepreneurs - live on the edge of tomorrow…today.
But we mustn’t forget the basics; the shoestring marketing techniques that have stood the test of time. These are the grassroots marketing programs that are independent of the Internet, electronic mail and digital billboards. They don’t cost an arm and a leg, and are wildly effective.
Get ready to get back to basics with these original shoestring marketing methods:
- Word-of-mouth (networking, referrals, etc.)
- Direct marketing (newsletters, postcards, flyers, etc.)
- Public relations (press releases, letters to the editor, etc.)
- Going the extra mile…
Always do more than what is expected. What comes around really does go around.
