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Monthly Archive for December, 2007

There are a number of trends predicted for 2008.  But two stick out like shiny golden eggs:

Advertising will continue to move online.
More people will embrace ‘green’ living.

Lying within these expected growth areas is a potential business opportunity.  Come up with a way to provide green product and service providers targeted online advertising programs!  Help them [...]

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I have thrown the term niche market around quite a bit in recent weeks.  Well today I received an e-mail asking what exactly a niche market was.  So first, let me apologize for not explaining sooner.  Here is your word of the week:
A niche market is a smaller, more targeted segment of a larger market.  [...]

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Business Plan Tip

Like any professional document, EVERY business plan requires a cover page. This may seem quite obvious, however, many plans lack a cover page or have one that is incomplete. The cover page of your business plan should be pleasing to the eye, yet professional, containing the name of your business venture, a logo and/or image [...]

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I’ve said it before…I’ll say it again; the Internet is back in a BIG way. We’re not the dotcoms of yesterday.  We’re online destinations, social communities and retail powerhouses.  Sure the bubble burst way back when, but bubbles never last anyway.  Today, we have more information, have learned from past mistakes and can support online businesses [...]

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There are a number of mistakes that entrepreneurs and business owners make when crafting their business plans. The most common are spelling and grammatical errors that reflect poorly upon all parties involved in the creation of the plan.Next, are exaggerated financial projections and inflated market assumptions. Not everyone living in the United States will be [...]

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Do you have a great business or marketing idea that has proven to be very effective?  Would you be willing to share it with other entrepreneurs?  If so, please post it here in the comments section.  Your time and efforts are very appreciated…

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Free Business Plan Templates

Bah, humbug!  That’s right.  In the spirit of the season, down with free business plan templates! Listen, no two business plans are alike.  So you can’t fill in the blanks or simply cut and paste from an existing plan.  If you even think you can pull this off, be ready to fail…miserably.
While I don’t recommend using [...]

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Sitting here today, I realized something.  I really don’t like cleaning out my 55-gallon fish tank.  The Oscars are wonderful fish, but what they leave behind is far from attractive.  It’s not that I don’t take good care of them, because I’ll have you know they are the most spoiled fish on the entire planet.  [...]

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The benefits of having a business plan include:

Helping you to clarify your vision and deciding whether or not to forge ahead with the idea;
Determining if your product and/or service has a sufficient market to support it and whether or not it will be profitable;
Providing an estimate of your start-up costs and how much you’ll need [...]

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I’ve worked with hundreds of entrepreneurs and can’t begin to count the number of times I’ve been asked, “So, Why do I need a business plan?” Well, let’s put it this way. Do you want a successful business? Because, developing a well-thought-out and organized business plan dramatically increases your odds of succeeding as an entrepreneur. [...]

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