Comments on: What is a Niche Market?

By: Anne Moss

Anne Moss — Sun, 03 Feb 2008 15:42:31 +0000

Too often people try to be too many things. Generic on the web these days equals disaster. To compete, you actually have to position your website to speak to a market to get conversions. People concentrate on getting the site up and then marketing it, leaving out the part where they need to define the market and create a website as a sales and marketing tool.

By: crystalclearperceptions

crystalclearperceptions — Tue, 18 Dec 2007 01:22:59 +0000

True, there is always the potential for lower earnings - going after a smaller market or not. But focusing on a niche market can boost your sales. The idea is that instead of trying to be all things to all people, market what you do best. You can compete with a thousand other players in a cluttered marketplace, or you can compete with a select few in a narrow marketplace. By offering a specialized product or service, you are offering something with perceived value. Let me ask you… Would you rather sell to less than a percent of 10,000 potential customers or 10 percent of 1,000? Basically, if you sell a product for $19.99 to 0.5 percent of 10,000, you’d gross $999.50. If you sold that same product to 10 percent of 1,000, you’d gross $1,999. You really have to do your research, however, before deciding on a niche market approach.

By: Technology Slice

Technology Slice — Tue, 18 Dec 2007 00:32:11 +0000

Looking at it from another point of view a niche market can limit your earning potential.

By: Vladimir Tess

Vladimir Tess — Tue, 18 Dec 2007 00:14:17 +0000

Hey, nice article, again. Even though I know few things about business, ‘niche market’ was something that was missing in my head. You should publish something about the places where you can target your audience. For example, I know that advertising on TV usually is a small-life-span-type of advertising, but you can target you audience when you post advertisements on during specific shows or channels. But TV is expensive, any other ways to advertise that would target the “niche market”?