Inexpensive Marketing Ideas That Work
Dec 8th, 2007 by admin
New businesses share a lot in common. They are new, they are businesses and they are usually operating on a shoestring. But the last area that you want to nix from your budget is marketing. This is an absolutely critical activity, which doesn’t need to break the bank to be effective. Below are some proven, yet inexpensive marketing ideas that work:
- Have some business cards printed. I recommend using an online service like VistaPrint (www.vistaprint.com). They are inexpensive (250 business cards for $19.99 plus shipping) and reliable. Post your card on bulletin boards at local stores and complementary businesses. Remember to carry a few with you at all times. You never know when someone might ask for your business card. Think waiting rooms, churches, restaurants…
- Start a blog and write about what you know. It’s easier than you think. Again, I recommend Wordpress (www.wordpress.com), which offers a variety of customizable templates and all the help you could ever ask for. You can even point your Wordpress blog to a domain of your choice. To register a domain inexpensively, opt for GoDaddy (www.godaddy.com). Their service and range of features cannot be beat!
- Join your local Chamber of Commerce or a professional association. These organizations offer a host of marketing and advertising opportunities, as well as networking events. They’re worth every penny.
